This was a concept for a McDonald's promotion to celebrate their legendary All-American Game which showcases the best high school basket players in the country. Former games have included many NBA stars, including legends Magic Johnson, Michael Jordan, LeBron James and Kobe Bryant.
This packaging commemorates the greats of the McDonald's All American game with collector cups that featured player bios and fry boxes that included Table Trivia.
The promotion included an available app that featured exclusive content and a unique feature: using your mobile device's camera the app could scan your cup and unlock an exclusive game.
Concept art depicts how the promotion could be executed in the restaurants, with posters featuring star players, kid's activities, danglers and table tents with All-American Game trivia.
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