Working in the new business group at Creata, we were always pitching new ideas to our clients. This was a concept for a game at McDonald's where customers would received a peel and reveal game card with a meal purchase and have a chance to win a pair of Coca-Cola themed headphones. This concept never went to fruition, but I thought the art was worthy of showing.
Below is the peel and reveal game card, in-store posters and counter card.
