I was asked to create a brand Identity for a new pre-paid cellular brand called Code Mobile. The brand was targeted at a young, urban demographic and was to compete with other pre-paid cellular brands like Boost and Cricket. Ultimately the brand was never launched, but I thought some of this design exploration was worthy of showing.
Below shows the logo in development...
The client liked the idea of using an emoticon in the logo, so I explored variations of the icon and it's playful expression...
And then I explored a color palette that would set it apart from it's competitors.
Below is the final logo and color scheme that was chosen...
Dealer merchandising kit, includes posters, dealer sticker and rate card
Website design
Web page showing a concept for a partner promotion with the NFL
Web page showing a concept for a partner promotion with NASCAR
Web page showing the CodeCash rewards program
Prepaid card and packaging design
Code Mobile licensed apparel
